Black Friday (Confidências do Exílio)

So, I’ve enjoyed my first (discrete) Thanksgiving in New York, and today people out there are having another consumeristic frenzy – while retailers respond accordingly, namely extending shopping times and dragging underpayed labor to work on what used to be the most sacred American holiday.

Where this sacred and blind belief in consumerism will drag the U.S., I don’t know. But it does sound unpromising, specially when one knows that around 2030 we will need 2,5 planets to feed the population on Earth. In this age of interconnected global disaster, believing that one’s backyard empire will remain unaffected by such a lack of resources sounds silly and irresponsible.

This Black Friday was also the dark occasion in which I received news that my old publishers in Amsterdam, Sun Architecture, are currently holding a massive sale of their architecture titles, thus confirming the end of a beautiful, but apparently untimely editorial project.

Those were the editors that welcomed Beyond and its Short Stories on the Post Contemporary. The good news is that, if you had an interest in Beyond and were put off by its pricey cover value, you may now order the bookazine series with unique fictions by up and coming European architectural writers for only 15€!


Yes, you have read correctly: fifteen euros for the three published volumes of Beyond at a distance of a click! A true Black Friday bargain!!!

This made me feel sad, of course. Ultimately, it’s just another episode of Europe’s anihilation of its best asset: cutting-edge cultural production.

With cultural cuts happily leading austerity measures even in the richest of countries –  and the private sector inevitably aligned with public policy – Europe takes care of its self-destruction by wiping out what could be its largest future export: intelligence, design culture, creative thinking.

Even if only for touristical purposes, production of culture in Europe was a powerful and profitable investment: beyond German engineering, European culture, as its welfare State, produced the profile and richness for which Europe was recognized, visited and looked at as a desirable model.

However, when austerity measures are the rule, culture is considered superfluous. Along the same line of thinking, Europe’s investment in higher education too is to be trashed and emulate the production of inequality and profit that is typical of the anglo-saxon education model – until that bubble also burstsand perhaps demonstrates that there is nothing really interesting to emulate in such a model.

One wonders if the desinvestment in a democratic access to education is part of an invisible class war, or if it is solely a pragmatic response to the fact that, after all, higher education in Europe only contributed to produce its most cultured ‘lost generation’ ever…

It’s not only in the South European countries, and not only amongst its young, however, that Europenas are faced with the dilemma of either unemployment or self-imposed exile, i.e, choosing emigration as a way of escaping recession (and its silent partner depression).

I’ve landed in MoMA because I felt I had to look for alternatives – thus enjoying the privilege of spending a terrible period for Portugal in a golden exile. Recently, though, previous directors of publishing ventures such as Actar in Barcelona, or, alas, Sun Architecture in Amsterdam, were also welcomed by Montreal’s Canadian Center for Architecture.

Many others are probably looking for similar opportunities, and, like in other historical periods, the New World gladly takes in the European talent. In other historical periods, nonetheless, there were profoundly serious reasons for the exodus of European creative minds: racial prosecution and a World War.

Now, however, while we hear that if the European Union was one nation its achievements in the Olympics would have tripled the U.S. – and as if announcing Europe’s unfortunate and miserable decline –  the only reason for the new exodus seems to be stupidity, and a definitive lack of political vision.

4 responses to “Black Friday (Confidências do Exílio)

  1. Anonimyxus

    I belive the plan for the United States of Europe is on its way. The chaos the technocrats are creating seems to be well planned and with the intention to pave the way and facilitate the acceptance of Europe as a unified “country”. It may take long years, but they will one day put the proposal on the table as the only way to get out of this mess. I just wonder which city will be the capital, if Brussels or Berlin…

  2. Gaby Steiner

    pedrogadanho posted: “So, Ive enjoyed my first (discrete) Thanksgiving in New York, and today people out there are having another consumeristic frenzy while retailers respond accordingly, namely extending shopping times and dragging underpayed labor to work on what us”

    • He did post that, and unfortunately he is correct. Black Friday is a sorry day, proving the inextricable draw to consumer culture. If you have read any of the headlines in the news lately, 112 Bangladeshi factory workers died in a factory fire while busily trying to produce the goods we so greedily consume. To think that Black Friday means stores lowering the cost of the items they sell with no repercussions, I am afraid to say that this is simply not the case. In one form or another, someone will pay… and in this case the cost was their life.

  3. Pingback: Correio do Porto » Blog Archive » Pedro Gadanho (1968)

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